Pringles is all about unnecessary genius. So, to celebrate Pringles’ newly formed partnership with La Liga, we grabbed one of Spain's all time footballing legends and created a campaign to make football even more fun that it already is.

With global superstars like Christiano Ronaldo and N'Golo Kante making big-money transfers over to clubs in Saudi, we created a series of teasers that show our footballing ace, David Villa, being ‘spotted’ in various locations around the region, causing a bit of a stir with footy fans.

 

Why’s he here? Who is he signing for? Which big club? All, of course, would be revealed in our highly-anticipated, staged press conference were David takes centre stage and explains his new role as Pringles' Champion of Fun.