Elden Ring. 

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One of 2022's best-selling games. A brutal open world that can be experienced in a million different ways. But Burger King Kuwait wanted gamers to play it one way. Our way.

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For a gaming audience that can barely sit through a five-second pre-roll, we suddenly had them sitting down for hours. And hours. And hours…

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Why? Because the Elden Ring and From Software audience has never been one to back down from a challenge. 

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So we made a challenge of our own. 

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Rule #1: Only fire damage. 

Rule #2: Defeat all remembrance bosses. 

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Our brand values literally coursed out the hands of gamers and into the faces of their enemies as they flame-grilled everything in sight.